4K HDR sets a new standard.
4K gives you a crisper picture using four times more pixels than standard HD. High Dynamic Range (HDR) delivers brighter, more realistic colors and greater detail. From the hottest new movie to your favorite TV show, everything is more lifelike than ever.
News and sports. Streaming live.
Apple TV 4K offers the live content you care about most - news and sports. You'll find your favorite sports from apps like NBA and MLB and late-breaking news from apps like Bloomberg and CNN, so it's easier than ever to watch the live programming you love.
The Apple TV app puts everything you watch in one place.
The Apple TV app lets you browse content from over 60 video services without switching from one app to the next. You'll find movies, shows, and handpicked recommendations. The Apple TV app is already on iPhone, iPad, and Apple TV and works seamlessly across them all. So if you stop watching in one place, you can start again later on a different device.
Watch Now
Watch Now serves up your favorite shows. It features Up Next, which lets you pick up where you left off, and What to Watch, where you'll find handpicked recommendations.
Library
Everything you've purchased from iTunes, along with your current rentals, shows up in your Apple TV app library. And if an HD title in your library is released in 4K HDR, it automatically updates for free.
Story
The Store tab is the best place to find the latest video services and the content they offer. You can also find the latest movies, shows, and more on iTunes.
Search
Find movies and shows by entering a title or actor in the Search tab. Or ask Siri anytime - no matter what you're looking for.