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Applied business, A2 - Stuart Merrills
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Title
Applied business, A2
Applied business, A2
Author
Stuart Merrills
Stuart Merrills
format
Paperback
Paperback
Publisher
HarperCollins UK
HarperCollins UK
Language
English
English
UK Publication Date
20060620
20060620
Description
This full-colour textbook provides complete coverage of the AQA Applied Business A2 award.
Introduction
Unit 8: Business Planning
Unit 9: Marketing Strategy
Unit 10: Promotional Activities
Unit 11: The Marketing Environment
Unit 12: Managing People
Unit 13: Managing Information
Unit 14: Managing Change
Unit 15: Financial Accounting for Managers
Unit 16: Managing Resources
Index
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