AQA AS business studies. Unit 2 Managing a business - Isobel Rollitt James

Perfect for revision, these guides explain the unit requirements, summarise the content and include specimen questions with graded answers.

Each full-colour New Edition Student Unit Guide provides ideal preparation for your unit exam:

- Feel confident you understand the unit: each guide comprehensively covers the unit content and includes topic summaries, knowledge check questions and a reference index- Get to grips with the exam requirements: the specific skills on which you will be tested are explored and explained- Analyse exam-style questions: graded student responses will help you focus on areas where you can improve your exam technique and performance

CONTENTS:

Content Guidance
- Finance
- People in business
- Operations management
- Marketing and the competitive environment

Questions and Answers
Case Study 1: Eastburys (Finance and People in Business)
Case Study 2: Jacksons (Finance and People in Business)
Case Study 3: BMW Mini (Operations Management)
Case Study 4: Cadbury (Marketing and the Competitive Environment)
Case Study 5: Pret A Manger (all Unit 2 topics)
Case Study 6: 'Crisis? What crisis?' (all Unit 2 topics)