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A short-cut to marketing your library - Zuzana Helinsky
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Title
A short-cut to marketing your library
A short-cut to marketing your library
Author
Zuzana Helinsky
Zuzana Helinsky
format
Paperback / softback
Paperback / softback
Publisher
Elsevier Science
Elsevier Science
Language
English
English
UK Publication Date
20080630
20080630
Description
Technological changes mean that the role of libraries is now not as obvious or assured as in the past. This means that to survive, libraries must actively market their products and services to their users and to their funding sources. A concise handbook which spells out the critical need for marketing for libraries, A Short-cut to Marketing The Library provides a series of practical and accessible tools to achieve success and includes publishers marketing suggestions.
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