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Bargain fever - Mark Ellwood
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Title
Bargain fever - how to shop in a discounted world
Bargain fever - how to shop in a discounted world
Author
Mark Ellwood
Mark Ellwood
format
Hardback
Hardback
Publisher
Portfolio Penguin
Portfolio Penguin
Language
English
English
UK Publication Date
20140227
20140227
Description
When Coca-Cola offered the first retail coupon in the 1880s, customers were thrilled. But today, one in four American shoppers will buy something only if it's on sale, and almost half of all merchandise carries a promotional price. The relentless pursuit of deals has totally disrupted the relationship between buyers and sellers.
In this playful, well-researched book, journalist Mark Ellwood investigates what happens to markets when everything's negotiable.
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