Behind the scenes at special events - Lena Malouf

"A muchneeded, comprehensive, and essential reference for special events professionals throughout the world. My copy will always be at arms reach as I use this to research, design, coordinate, and plan world class events such as those provided by Ms. Maloufs extraordinary book." Dr. Joe Jeff Goldblatt, CSEP Founding Director, The Event Management Program The George Washington University

"From how you start planning the event, to how you create beautiful designs, to running an effective and profitable event office, to themed events
this book is an allinclusive event designers How To!."
Tim Lundy, CSEP Distinctive Design Events, Atlanta, Georgia

"This book is a must on the bookshelf of every event practitioner who wants to be the consummate event designer."
Richard Aaron, CMP, CSEP President, Mallory Factor, Inc.

Lena Malouf, CSEP, is recognized as an international authority in the special events, party, and floral industries. She gives you an arsenal of proven techniques to administer, coordinate, and create a special event that will leave your clients and their guests with a truly memorable experience. Lavishly illustrated, this valuable guide is packed with inspirational and imaginative examples of Maloufs most successful corporate events, theme parties, flower arrangements, table designs, and much more. Packed with checklists, forms, and doublechecking methods, this book helps you feel confident that even the tiniest detail will not be missed.

This practical howto book covers:

• Inspirational concept and theme ideas


• What to include in contracts and agreements


• Setting a budget and sticking to it


• Creating a more efficient work schedule


• Using the power of color to its fullest potential


• The endless possibilities of design, dcor, and sets


• Exquisite flower arrangements and beautiful linens

For the newcomer, student, or professional planner, this stepbystep book walks you through the entire event process.