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Billions - Tom Doctoroff
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Title
Billions - selling to the new Chinese consumer
Billions - selling to the new Chinese consumer
Author
Tom Doctoroff
Tom Doctoroff
format
Paperback / softback
Paperback / softback
Publisher
Palgrave Macmillan
Palgrave Macmillan
Language
English
English
UK Publication Date
20070223
20070223
Description
Anyone who plans to do business in China shouldn't get on the plane without this book. It cracks the code of marketing to the new Chinese consumer by uncovering core drivers of behaviour and preference in key market segments. It includes indispensable practical advice and common pitfalls.
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