Blockbusters - Anita Elberse

What is behind the
phenomenal success of entertainment businesses such as Warner Bros.,
Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady
Gaga? Which strategies give leaders in film, television, music,
publishing, and sports an edge over their rivals?

Anita Elberse, Harvard
Business School's expert on the entertainment industry, has done
pioneering research on the worlds of media and sports for more than a
decade. Now, in
this groundbreaking book, she explains a powerful truth about the
fiercely competitive world of entertainment: building a business around
blockbuster products - the movies, television shows, songs and books that
are hugely expensive to produce and market - is
the surest path to long-term success. Along the way, she reveals why
entertainment executives often spend outrageous amounts of money in
search of the next blockbuster, why superstars are paid unimaginable
sums and how digital technologies are transforming
the entertainment landscape.

Full of inside stories emerging from her unprecedented access to some of the world's most successful entertainment brands, Blockbusters is destined to become required reading for anyone
seeking to understand how the entertainment industry really works - and
how to navigate today's high-stakes business world at large.

'Convincing . . . Elberse's Blockbusters builds on her already impressive academic rsum to create an accessible and entertaining book.' Financial Times