Boeing versus Airbus - John Newhouse

The commercial airline industry is one of the most volatile, dog-eat-dog enterprises
in the world, and in the late 1990s, Europe's Airbus overtook America's Boeing as
the preeminent aircraft manufacturer. However, Airbus quickly succumbed to the same
complacency it once challenged, and Boeing regained its precarious place on top.
Now, after years of heated battle and mismanagement, both companies face the challenge
of serving burgeoning Asian markets and stiff competition from China and Japan. Combining
insider knowledge with vivid prose and insight, John Newhouse delivers a riveting
story of these two titans of the sky and their struggles to stay in the air.