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Born global firms - S. Tamer Cavusgil
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Title
Born global firms - a new international enterprise
Born global firms - a new international enterprise
Author
S. Tamer Cavusgil
S. Tamer Cavusgil
format
Paperback / softback
Paperback / softback
Publisher
Business Expert Press
Business Expert Press
Language
English
English
UK Publication Date
20090910
20090910
Description
This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises. We review useful theories and frameworks, as well as introduce a new field based on the born-global phenomenon - international entrepreneurship.
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