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Brand champions - Ian P Buckingham
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Title
Brand champions - how superheroes bring brands to life
Brand champions - how superheroes bring brands to life
Author
Ian P Buckingham
Ian P Buckingham
format
Hardback
Hardback
Publisher
Palgrave Macmillan
Palgrave Macmillan
Language
English
English
UK Publication Date
20110126
20110126
Description
A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement.
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