Branded! - Bernie Brennan

Written through the eyes of retail and technology executives,Branded! explores retailers who are successfully implementingsocial media and mobility strategies.
Market-leading retailers are engaging technology-savvy customersthough social media and mobility. Branded! reveals how thesedigital communication channels are an extension of a retailer'sculture and strategy resulting in building brand equity.Comprehensive reviews of Starbucks, Zappos, Wet Seal, Macy's,1-800-Flowers.com, JCPenney, Pizza Hut and Best Buy are featured.Branded!:

• Provides a clear review of social media as well as the rapidchanges in the development and use of mobility.
• Demonstrates why retailers cannot 'wait and see', and must moverapidly
• Shows how each company's social media and mobility initiativesare based on the individual personality of the company.
• Discusses sophisticated analytic tools that enable retailers tomeasure their performance and make informed decisions on thedata