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Branding - Helen Vaid
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Title
Branding
Branding
Author
Helen Vaid
Helen Vaid
format
Hardback
Hardback
Publisher
Octopus
Octopus
Language
English
English
UK Publication Date
20030508
20030508
Description
"Branding" reveals the history of the branding process, its secrets, and looks at how to create, manage and breathe life into world-beating brands. It explores how to design brands and sub-brands for target markets, how to manage a brand across different media and delivery systems, and looks at lessons learned from the greats. It includes a brand showcase, displaying some of the world's leading exponents. This includes brands that have become internationally recognized icons and illustrate design excellence.
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