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Branding and Advertising - Flemming Hansen
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Title
Branding and Advertising
Branding and Advertising
Author
Flemming Hansen
Flemming Hansen
format
Paperback / softback
Paperback / softback
Publisher
Copenhagen Business School Press
Copenhagen Business School Press
Language
English
English
UK Publication Date
20030301
20030301
Description
"Branding and Advertising presents a wide spectre of recent studies and works in the fields of branding, advertising and communication effects. This book presents a series of interesting papers related to advertising and branding."
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