Branding for dummies - Bill Chiaravalle

Build a powerful brand and pave the way for marketing success

Need to create
or improve
a brand? This practical, plainEnglish guide gives you proven techniques for branding everything from products to services to individuals. You get stepbystep advice on assembling a topnotch branding team, positioning your brand, handling advertising and promotion, avoiding branding blunders, and keeping your brand viable, visible, and healthy.

Discover how to

• Define your companys identity


• Develop your logo and tagline


• Launch your brand marketing plan


• Manage and protect your brand


• Fix a broken brand


• Make customers loyal brand champions