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Brand relevance - David A Aaker
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Title
Brand relevance - making competitors irrelevant
Brand relevance - making competitors irrelevant
Author
David A Aaker
David A Aaker
format
Hardback
Hardback
Publisher
John Wiley & Sons, Inc.
John Wiley & Sons, Inc.
Language
English
English
UK Publication Date
20110215
20110215
Description
Shows how to eliminate the competition and become the lead brand in your market. This book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition.
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