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Brands, consumers, symbols, and research - Sidney J. Levy
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Title
Brands, consumers, symbols, and research - Sidney J. Levy on marketing
Brands, consumers, symbols, and research - Sidney J. Levy on marketing
Author
Sidney J. Levy
Sidney J. Levy
format
Paperback / softback
Paperback / softback
Publisher
SAGE
SAGE
Language
English
English
UK Publication Date
19990811
19990811
Description
Sidney J Levy is an internationally recognized writer whose ideas began to influence marketing executives in the late 1940s. They continue to impact today on: how we think about marketing's role in management; how managers develop product and brands; how they understand their consumers; and how corporate and academic researchers investigate marketplace concerns.
Brands, Consumers, Symbols and Research is a comprehensive collection of Sidney J Levy's essays and studies of marketing.
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