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Brands & gaming - David Nichols
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Title
Brands & gaming - the computer gaming phenomenon and its impact on brands and businesses
Brands & gaming - the computer gaming phenomenon and its impact on brands and businesses
Author
David Nichols
David Nichols
format
Hardback
Hardback
Publisher
Palgrave Macmillan
Palgrave Macmillan
Language
English
English
UK Publication Date
20051114
20051114
Description
The computer gaming industry is bigger than the film and music industries and is growing faster than both of them put together. The industry is also changing fast. The typical computer gamer is in his mid 20s and female gamers make up one of the faster growing parts of the market. New developments in sociability and interactivity are also transforming the industry. This is the first major study of brands and gaming and shows huge opportunities for brand development
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