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Break the Internet - Olivia Yallop
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Title
Break the Internet - in pursuit of influence
Break the Internet - in pursuit of influence
Author
Olivia Yallop
Olivia Yallop
format
Paperback / softback
Paperback / softback
Publisher
Scribe Publications Pty Ltd
Scribe Publications Pty Ltd
Language
English
English
UK Publication Date
20220512
20220512
Description
In the attention economy, online influencers are an emerging class of power brokers. How can you harness their potential?
Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today's world in which YouTube, Instagram, and TikTok dominate. Digital strategist Olivia Yallop goes undercover amongst content creators to understand how online personas are built, uncovering what it is really like to live a branded life and trade in a 'social stock market'. The result is an insider account of a trend that is set to dominate our future - experts estimate that the economy of influence will be valued at $24 billion globally by 2025.
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