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Brilliant marketing plans - Ian Linton
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Title
Brilliant marketing plans - what to know and do to make a successful plan
Brilliant marketing plans - what to know and do to make a successful plan
Author
Ian Linton
Ian Linton
format
Paperback / softback
Paperback / softback
Publisher
Pearson International
Pearson International
Language
English
English
UK Publication Date
20110825
20110825
Description
Provides a practical and project-based approach so you can put marketing plans into action quickly and effectively.
Following a brief overview of the planning process, each chapter provides a self-contained guide to planning a specific marketing task, the range of plans included cover the most common challenges facing marketing teams in both consumer and business-to-business sectors.
Includes templates and worked up marketing plans and is rigorous and thorough ? equipping you with plans that really work.
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