Item out of stock
Selling fast! Item low in stock
Building brand authenticity - M. Beverland
Oops!
Unfortunately it looks like someone took the last one.
Unfortunately it looks like someone took the last one.
No worries, we have many more interesting finds for you.
Browse similar
Why choose musicMagpie?
Title
Building brand authenticity - 7 habits of iconic brands
Building brand authenticity - 7 habits of iconic brands
Author
M. Beverland
M. Beverland
format
Hardback
Hardback
Publisher
Palgrave Macmillan
Palgrave Macmillan
Language
English
English
UK Publication Date
20091022
20091022
Description
The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.
Why buy with musicMagpie?
FREE 12 Month Warranty on Tech
Magpie Certified Refurbished Tech
FREE Delivery on ALL Orders
14 Day Money Back Guarantee
90 Point Refurbished Quality Check
If you’re looking for something new to listen to, watch or play, look no further than the musicMagpie Store. We sell over half a million new and used CDs, DVDs, Blu-Rays, Games and Vinyl, spanning all kinds of genres and consoles, with prices starting from just £1.09! We also sell a wide range of refurbished Mobile Phones and Tech from major brands like Apple, Samsung, Sony, Microsoft and much more. With a 12 month quality warranty, you can save with total confidence.