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Building great customer experiences - Colin Shaw
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Title
Building great customer experiences
Building great customer experiences
Author
Colin Shaw
Colin Shaw
format
Paperback / softback
Paperback / softback
Publisher
Palgrave Macmillan
Palgrave Macmillan
Language
English
English
UK Publication Date
20020913
20020913
Description
This book is about building and delivering great customer experiences. Many companies neglect this, but the physical execution and emotional impact of customer experiences, companies and brands may ultimately determine customer satisfaction and loyalty and commercial success. With the use of compelling examples and cases the authors show that this is key for all companies and organisations.
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