Building your business with Google for dummies - Brad Hill

Find out how to score high in searches, use AdWords, and connect with customers

Google
what a magnificent, two-headed creature! On one side are searching customers; on the other, business owners like you. This book helps bring both together to live happily ever after. Here's where you'll discover how to climb higher on Google's index, explore its great advertising programs, and find out how your site can win the search sweepstakes.

The Dummies Way

• Explanations in plain English


• "Get in, get out" information


• Icons and other navigational aids


• Tear-out cheat sheet


• Top ten lists


• A dash of humor and fun

Discover how to:

• Find customers seeking what you sell


• Optimize advertising keywords


• Maximize cost-per-click benefits


• Plan and execute an ad campaign


• Build revenue with AdSense


• Place higher in search results