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Business analytics - James R Evans
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Title
Business analytics - methods, models, and decisions
Business analytics - methods, models, and decisions
Author
James R Evans
James R Evans
format
Paperback / softback
Paperback / softback
Publisher
Pearson
Pearson
Language
English
English
UK Publication Date
20120315
20120315
Description
A balanced, holistic approach to understanding business analytics.
This book provides readers with the fundamental concepts and tools needed to understand the emerging role of business analytics in organizations. Evans also shows readers how to apply basic business analytics tools in a spreadsheet environment, and how to communicate with analytics professionals to effectively use and interpret analytic models and results for making better business decisions.
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