Business economics - Andrew Gillespie

What determines the demand for products? Why do some businesses succeed and others fail? How do managers establish a pricing strategy? In the world of business, the ability to understand economic issues is crucial to making successful business decisions.
Written specifically for business students, this lively and stimulating textbook provides an ideal introduction to economics. The author adopts the viewpoint of a manager and focuses on the relevance of economic concepts to business practice. While the content is firmly based in economic theory, the text is packed full of thought provoking and contemporary examples to encourage the development of problem-solving skills and to enable business students to readily engage with economics.
Business Economics is particularly well suited to one semester modules, and its concise and accessible style makes it core reading for all business students taking their first module in economics.
Online Resource Centre
For registered adopters of the book:
A testbank of questions
Customizable PowerPoint slides
Case study teaching notes with guide answers to the questions
Group exercises based on the 'you are the manager' activities in the book
Figures from the text
VLE cartridge
For Students:
Self test questions
Additional short case studies
Audio animated PowerPoints for more complex graphs
Chapter summary podcasts of 3-5 minutes, summarizing the key concepts in each chapter
Sample essays
Links to LSE video and podcast lectures
Solutions to exercises
'One step further' feature containing more advanced material
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