Business environment - John Kew

This new text caters specifically for modules on the business environment or business context on both HRM and business degree programmes at both undergraduate and postgraduate level. It also offers coverage of the CIPD Standards for the Managing in a Strategic Context module as part of the CIPD Leadership and Management Standards. This accessible text focuses on giving students a good basic understanding of the business environment, outlining the key environmental influences
economic, social, legal
as an aid to developing an appreciation of business strategy at every level. The practical implications of theory are emphasised and supported by examples. The text includes chapter objectives, student activities, end-of-chapter questions, a glossary and lists of further reading, and there is also a tutor support website.

TARGETED AT
Undergraduates on business and HR degree programmes taking an introductory business environment module, CIPD students studying Managing in a Strategic Context, postgraduate business students, students on DMS or equivalent post-experience courses, MBA students, and students preparing for other professional institutes.