Business explained - Stephen Barnes

Business Explained is an innovative new text for first year undergraduates on Business and Management courses. It offers a comprehensive introduction and overview of the issues and principles of Business and Management, and explores the interrelationship or all areas of business in an accessible and informative way.



The book is unique in its integrative approach, presenting the interactive and continually changing nature of the modern business world. A broad range of subjects are covered, including: business in the 21st century, competition, market orientation, product and price, costs and values, managing finance, measuring performance, human resources, new organisational structures and the ethics of business.