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Business gamification for dummies - Kris Duggan

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Title
Business gamification for dummies
Author
Kris Duggan
format
Paperback / softback
Publisher
John Wiley & Sons, Inc.
Language
English
UK Publication Date
20130208

Description

The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention.

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