Business licensing agreements - D. L Marchese

...an asset to anyone seriously involved in the practice of business licensing...a helpful and practical guide to business licensing. - EIPR Business licensing is an important and growing area for commercial and intellectual property specialists. The combination of full precedents and practical guidance provided in this book makes it a must for the library of anyone involved in the preparation of business licensing agreements. It includes precedents for licensing agreements on; patents, know-how, trademarks, service franchise, designs, copyright merchandising computer software and software marketing. These precedents each accompanied by a clause-by-clause commentary, and reflecting documents used in practice, will prove indispensable to a full understanding of the subject. Taking full consideration of relevant legislation, including the UK Trade Marks Act 1994, the book illustrates the underlying principles behind business licensing agreements, and provides standard provisions with which to compare other documents. Furthermore, the book addresses the important issues which arise when drafting and negotiating business licensing agreements.;These include financial provisions, competition law implications and taxation issues. * Includes precedents with full commentary * Covers all the important issues involved in business licensing agreements * Provides practical guidance