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Business planning - Patrick Forsyth
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Title
Business planning
Business planning
Author
Patrick Forsyth
Patrick Forsyth
format
Paperback / softback
Paperback / softback
Publisher
Capstone
Capstone
Language
English
English
UK Publication Date
20020110
20020110
Description
Fast track route to rock-solid business plans
Covers key areas of business planning from understanding why aplan is necessary and what issues it should address to compilingthe plan and using it to direct the business and ensure goals aremet.
Includes the low-down on key planning aids such as swotanalysis, the Boston and Ansoff matrices, and practical examplesand advice drawn from banks and accounting firms as well asbusiness practitioners and gurus such as Philip Kotler
Includes a glossary of key concepts and a comprehensiveresources guide
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