Business plans for dummies - Paul Tiffany

"The best book I've found for comprehensive and successful planning.... Every type of organization will find it invaluable. It really gets the job done and will help you get the job done, too!" —Rick Oliver, Consultant and Professor of Management, Vanderbilt University

"Comprehensive and knowing, this book will help anyone who is thinking about running a business." —Tom Ehrenfeld, Business and Financial Journalist

• The fun and Easy Way to Create a Winning Business Plan
• Your First Aid Kit for Identifying Customers, Understanding the Competition, and Putting Together a Plan that Works!
• Business Planning Blunders to Avoid — Explained in Plain English

Are you an entrepreneur, executive, or a manager charged with creating a business plan, but don't know where to begin? Don't worry! With Business Plans For Dummies as your handy reference, you'll find quick, easy solutions to all your planning dilemmas. Equipped with tips, techniques, and expert advice, you'll develop a dynamic business plan like a pro in no time!

Inside, you'll discover how to:

• Assess your company's goals and objectives
• Create a mission statement that clearly positions and identifies your business
• Identify and understand the needs of your customers and clients
• Scope out the competition and differentiate your business from the crowd
• Understand the financial stuff — from number crunching to budgets to forecasting
• Develop a plan conducive to marketplace changes and advancements
• Shape your organization and invest in your company's people