Business research - Jill Collis

Now in its fourth edition, this is a hands-on and straightforward core textbook in business research methods. Combining a clear and succinct style with a beautifully presented text design, this textbook delivers the fundamentals of business research in a highly accessible manner. It provides balanced coverage of both quantitative and qualitative methods and supports students throughout the entire process of business research, from reviewing the literature to writing up results. Practical advice is combined with strong academic rigour to provide students with a comprehensive grounding in research methods. In this way, they can decide on the most efficient and appropriate way of collecting, analysing and presenting data.Written by a highly experienced author team, Business Research will be an essential resource for students taking modules in research methods on undergraduate, postgraduate and MBA courses. The user-friendliness of the book also makes it highly suitable for independent study. New to this Edition:- Revised and restructured content to provide detailed, balanced coverage of both quantitative and qualitative methods- New vox pop feature brings theory to life, sharing the experiences of student researchers- Expanded discussion of research ethics to reflect contemporary concerns and practices