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Business research methods - Boris Blumberg
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Title
Business research methods
Business research methods
Author
Boris Blumberg
Boris Blumberg
format
Mixed media product
Mixed media product
Publisher
McGraw-Hill
McGraw-Hill
Language
English
English
UK Publication Date
20080401
20080401
Description
Business Research Methods second edition presents a balanced and comprehensive account of business research that is engaging, rigorous and up-to-date. The text explores all the topics involved in the research process, both theoretical and practical, in an accessible manner. This edition also boasts a number of new features and examples to thoroughly explain and illustrate the concepts, processes and practices of good business research.
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