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Business-to-business marketing - Robert P Vitale

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Title
Business-to-business marketing - analysis and practice
Author
Robert P Vitale
format
Paperback / softback
Publisher
Pearson
Language
English
UK Publication Date
20100812

Description

A foundation in business-to-business marketing that emphasizes the dynamics of the marketplace.

Written from a highly practical perspective, Business to Business Marketing aims to help readers with limited marketing experience understand the concepts in business-to-business marketing. Overall, this text emphasizes the dynamic realities of the marketplace while reinforcing the most important principles and practices that readers need to know.

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