Business war games - Benjamin Gilad

In a global, complex and competitive world, developing a plan without testing it against market reaction is like walking blind into a minefield. War gaming is a company's metal detector. Yet war games run by the large consulting firms are kept secret and cost millions. For the first time, this book makes them accessible to every product and brand manager, every project leader, every marketing professional and every planner, no matter how small or large the company.BUSINESS WAR GAMES will show you in steps and practical detail:How to decide if war gaming is right for youWhich decisions call for war gamingHow to prepare, organise and run a realistic and inexpensive war gameHow to predict competitors' moves with accuracy and little informationWhy you don't need computers, consultants, software or a PhD in maths to do it wellBUSINESS WAR GAMES is your bible of how to stay one step ahead of your competitors. Don't leave home without it!