Buzz marketing with blogs for dummies - Susannah Gardner

Here's how to launch your blog, develop a style, and make your business stand out

Whether or not you've blogged before, start here! Blogs can be great business boosters, and this book helps you choose software, get your blog up and running, open communication with customers, and focus content and structure on whatever will provide the best bang for your business. You'll even get tips from some of the best business bloggers around!

Discover how to

• Set up and maintain a blog


• Involve your customers


• Earn trust, educate, and build community


• Follow blogging etiquette and culture


• Find the right voice


• Encourage links to your blog