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Campaign planner for integrated brand communications - Shay Sayre

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Title
Campaign planner for integrated brand communications
Author
Shay Sayre
format
Paperback / softback
Publisher
South-Western
Language
English
UK Publication Date
20041028

Description

CAMPAIGN PLANNER FOR INTEGRATED BRAND COMMUNICATIONS will help you prepare and present a professional campaign in conjunction with your advertising, promotion, or IMC text. Using a 10-step guide, this workbook clearly explains the process of planning and executing a successful campaign.

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