Carbon jargon - Think Books

'Carbon footprints', 'carbon neutral', 'carbon offsetting' and 'carbon credits' - just a few examples of a new wave of terminology now commonly used when addressing the world's current environmental concerns. The question is, do you really know what they mean?

If the answer is 'no', then a recent survey by the British Market Research Bureau and released to The Guardian in September 2007, puts you together with the majority of UK population. The results raise the lid on how such jargon may be baffling people so much that the key message of how to address climate change is lost.

Which is where Carbon Jargon comes in: a bite-sized book specially designed to help explain why all this jargon about 'carbon' is not just a load of hot air. Compiled in conjunction with sector leaders The CarbonNeutral Company it:

Demystifies key media jargon from 'carbon footprint' to 'greenhouse gas' to 'Kyoto' - not forgetting 'carbon' itself

Explains our impact on the environment with simple yet scientifically proven and up-to-date facts and stats focusing on levels of CO2

Reassures and identifies with the reader through industry-led quotes on carbon issues and climate change

Suggests CO2-friendly actions individuals can take at home, while travelling (flying and driving), at work and at leisure

Suggests CO2-friendly actions for businesses and corporations with affirmations through case study examples

Includes simple equations and links to calculators to help you work out how to neutralise your own/your businesses carbon footprint

Touches on what our government is doing to help cut/offset carbon emissions around the world - with link to more info

Includes anecdotes from/links to CarbonNeutral offsetting projects around the world and how they help the campaign

Addresses key myths and criticisms of carbon-related environmental issues in Q&A format