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Cases in marketing management - Ross Brennan

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Title
Cases in marketing management
Author
Ross Brennan
format
Paperback / softback
Publisher
Financial Times/Prentice Hall
Language
English
UK Publication Date
19951013

Description

The structure and content of this book of marketing cases means that it will fit all introductory marketing courses and complement any of the standard principles textbooks. The case book covers a wide range of themes and industry sectors and includes short cases as well as longer, more complex ones.
The text contains 22 case studies in total.

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