This new and updated edition of the highly successful MBA and undergraduate text on change management uses current examples with a strategic focus to guide students through the issues and processes associated with managing change.
The new edition:
- provides a framework for applying different models to different scenarios;
- offers proactive approaches to change that relate to business performance;
- gives practical, step-by-step means of handling change;
- illustrates with up-to-date real-life case studies.
Students using Change Management will gain a greater understanding that effective solutions to change problems need to combine technological, organizational and people-oriented strategies. In this sense the book adopts a process-based approach to management. It will also encourage students to familiarize themselves with the different contingencies that affect management and the most effective measures for dealing with them.
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