China CEO - Juan Antonio Fernandez

CHINA CEO: Voices of Experience From 20 InternationalBusiness Leaders is based on interviews with 20 topexecutives and eight experienced consultants based in China. Thebook is packed with first-hand, front-line advice from veterans ofthe China market. Hear directly from the top executives heading upthe China operations of Bayer, British Petroleum, Coca-Cola,General Electric, General Motors, Philips, Microsoft, Siemens, Sonyand Unilever, plus expert China-based consultants at BostonConsulting Group, Korn/Ferry International, McKinsey & Company,and many more.

Each chapter provides practical tips and easy to grasp modelsthat will help new managers in China to be effective. InCHINA CEO, we deliver what other Western authorscan't - first-hand reflections based on over 100 years'collective experience in China. The book presents this richknowledge in a readable, conversational style suitable fortime-constrained executives. Each chapter gives specific advice onhow to manage Chinese employees, work with Chinese businesspartners, communicate with headquarters, face competitors, battleintellectual property rights infringers, win-over Chineseconsumers, negotiate with the Chinese government, and adaptyourself (and your family) to life in China.