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China goes West - Joel Backaler
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Title
China goes West - everything you need to know about Chinese companies going global
China goes West - everything you need to know about Chinese companies going global
Author
Joel Backaler
Joel Backaler
format
Hardback
Hardback
Publisher
Palgrave Macmillan
Palgrave Macmillan
Language
English
English
UK Publication Date
20140414
20140414
Description
Presenting an unrivalled perspective into the inner-workings of Chinese corporations and their expansion plans for international markets, this book combines executive interviews and first-hand accounts providing the sorely needed context to the rise of Chinese companies in home and overseas markets and how the West can successfully compete.
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