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CIM Coursebook 07/08 Managing Marketing Performance - Helen Meek
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Title
CIM Coursebook 07/08 Managing Marketing Performance
CIM Coursebook 07/08 Managing Marketing Performance
Author
Helen Meek
Helen Meek
format
Paperback
Paperback
Publisher
A Butterworth-Heinemann Title
A Butterworth-Heinemann Title
Language
English
English
UK Publication Date
20070711
20070711
Description
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.
The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
* Written specially for the Managing MArketing Performance module by the Senior Examiner
* The only coursebook fully endorsed by CIM
* Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam
The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
* Written specially for the Managing MArketing Performance module by the Senior Examiner
* The only coursebook fully endorsed by CIM
* Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam
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