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CIM Professional Postgraduate Diploma in Marketing. Analysis and evaluation - Wendy Lomax
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Title
CIM Professional Postgraduate Diploma in Marketing. Analysis and evaluation
CIM Professional Postgraduate Diploma in Marketing. Analysis and evaluation
Author
Wendy Lomax
Wendy Lomax
format
Paperback / softback
Paperback / softback
Publisher
Elsevier/Butterworth-Heinemann
Elsevier/Butterworth-Heinemann
Language
English
English
UK Publication Date
20060615
20060615
Description
Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to keep you on course
* Written specially for the Analysis and Evaluation module by the CIM senior examiner and a leading expert in the field
* The only coursebook fully endorsed by CIM
* Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam
* Written specially for the Analysis and Evaluation module by the CIM senior examiner and a leading expert in the field
* The only coursebook fully endorsed by CIM
* Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam
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