Cognition - Mark H. Ashcraft

Providing a comprehensive, approachable treatment of current cognitive psychology, this third edition of a classic volume, formerly entitled Human Memory and Cognition, maintains the direct style that has proved so popular with students and instructors alike. Neurocognitive evidence is integrated throughout and the text balances empirical evidence, theory, and explanations of important points with sufficient detail so that students learn not only cognitive psychology, but also how experiments are designed and interpreted and how theories are tested. This text demonstrates that the nuts and bolts of experiments can be communicated in a way that maintains student interest.