Commercial law and practice - Kier Bamford

Commercial Law and Practice provides a detailed guide to the four major elements of commercial law and practice. Part I offers a thorough introduction and overview of commercial agreements; Part II tackles the additional problems created when drafting international sales agreements; Part III introduces the protection and exploitation of intellectual property; and Part IV outlines the general principles of competition law and examines how it may affect the drafting and operation of commercial agreements.This new edition aims to give the reader a clear understanding of the law in the wide range of topics that make up the landscape within which the commercial lawyer must work. This year, a new chapter is added to deal with the marketing and licencing of intellectual property rights. There is a whole chapter examining the ever-increasing significance of e-commerce, and it is likely that the general area of electronic documentation in commercial transactions will continue to grow in importance. Discussion of significant, recent cases includes the NetTV case (Internet Broadcasting Corporation (t/a NetTV) v MAR LLC (t/a MARHedge) [2009] EWHC 844 (Ch)), Regus (UK) Ltd v Epcot Solutions Ltd (construction and reasonableness of exclusion clauses), Vestergaard Frandsen A/S v Bestnet Europe Ltd (use of confidential information), Wrenn v Landamore (copyright infringement and agency), Fisher v Brooker (copyright infringement and licensing), L’Oreal SA v Bellure NV (trade mark infringement) and Whirlpool Corporation v Kenwood Ltd (shape marks as Community Trade Marks).This wide-ranging area of study and practice continues to expand, almost exponentially, with the pace of globalisation. That is unlikely to change and it is intended that this work will continue to respond to the needs and requirements of readers, having regard to the reality that in-depth scrutiny of complex topics will remain the preserve of more specialist works.