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Commercial nationalism - Zala Volcic
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Title
Commercial nationalism
Commercial nationalism
Author
Zala Volcic
Zala Volcic
format
Hardback
Hardback
Publisher
Palgrave Macmillan
Palgrave Macmillan
Language
English
English
UK Publication Date
20151019
20151019
Description
This book intervenes in discussions of the fate of nationalism and national identity by exploring the relationship between state appropriation of marketing and branding strategies on the one hand, and, on the other, the commercial mobilization of nationalist discourses.
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