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Communicating India's soft power - Daya Kishan Thussu
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Title
Communicating India's soft power - Buddha to Bollywood
Communicating India's soft power - Buddha to Bollywood
Author
Daya Kishan Thussu
Daya Kishan Thussu
format
Hardback
Hardback
Publisher
Palgrave Macmillan US
Palgrave Macmillan US
Language
English
English
UK Publication Date
20131025
20131025
Description
In recent years, India has emerged as a major economic and political power. Yet, the country's cultural influence outside India has not been adequately analyzed in academic discourses. This book, a pioneering attempt, from an international communication/media perspective, is aimed to fill the existing gap in scholarship in this area.
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