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Comparative rhetoric - George A. Kennedy
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Title
Comparative rhetoric - an historical and cross cultural introduction
Comparative rhetoric - an historical and cross cultural introduction
Author
George A. Kennedy
George A. Kennedy
format
Paperback / softback
Paperback / softback
Publisher
Oxford University Press
Oxford University Press
Language
English
English
UK Publication Date
19971106
19971106
Description
This is the first book to offer a cross-cultural overview of rhetoric as a universal feature of expression and communication. The author explores analogies to human rhetoric in animal communication, rhetorical factors in the origin of human speech, and rhetorical conventions in traditionally oral societies around the world. The second part of the book discusses rhetoric as understood and practised in early literate cultures, seeking to identify what is unique orunusual in the western tradition.
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