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Compelling People - John Neffinger
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Title
Compelling People - The Hidden Qualities That Make Us Influential
Compelling People - The Hidden Qualities That Make Us Influential
Author
John Neffinger
John Neffinger
format
Paperback / softback
Paperback / softback
Publisher
Plume
Plume
Language
English
English
UK Publication Date
20140527
20140527
Description
Required reading at Harvard Business School and Columbia Business School.
Everyone wants to be more appealing and effective, but few believe we can manage the personal magnetism of a Bill Clinton or an Oprah Winfrey. John Neffinger and Matthew Kohut trace the path to influence through a balance of strength (the root of respect) and warmth (the root of affection). Each seems simple, but only a few of us figure out the tricky task of projecting both at once.
Drawing on cutting-edge social science research as well as their own work with Fortune 500 executives, members of Congress, TED speakers, and Nobel Prize winners, Neffinger and Kohut reveal how we size each other up-and how we can learn to
win the admiration, respect, and affection we desire.
Everyone wants to be more appealing and effective, but few believe we can manage the personal magnetism of a Bill Clinton or an Oprah Winfrey. John Neffinger and Matthew Kohut trace the path to influence through a balance of strength (the root of respect) and warmth (the root of affection). Each seems simple, but only a few of us figure out the tricky task of projecting both at once.
Drawing on cutting-edge social science research as well as their own work with Fortune 500 executives, members of Congress, TED speakers, and Nobel Prize winners, Neffinger and Kohut reveal how we size each other up-and how we can learn to
win the admiration, respect, and affection we desire.
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